2024: Where Marketing Gets Mind-Melded and AI Becomes Your BFF (7 Predictions for 2024)

Sascha H. Funk
4 min readDec 30, 2023


Hey, fellow data-dribbling digital ducklings! We may not be the most graceful navigators of this algorithm-infused web, but buckle up buttercups, because 2024 is about to take us on a marketing wild ride where even the clumsiest of us can learn to flap our wings and soar.

Get ready to dive headfirst into a future where AI reads our online musings like a digital therapist, crafts video scripts faster than a hummingbird on espresso, and lets us shop for clothes without leaving our pjs (no more awkward dressing room jigs!). It’s a world where chatbots crack jokes that (hopefully) won’t make us groan louder than dial-up modems, and where we can sell our data for cat videos (because, let’s be honest, what else are we using it for anyway?).

Dall-E: Future of Digital Marketing

So, whether you’re a marketing guru or a social media minnow, whether your data skills are more “dribble” than “dredge,” there’s a place for you in this AI-powered playground. Come, join us, data-dribbling ducklings, because in 2024, it’s not about perfection, it’s about embracing the hilarious messy magic of marketing’s next chapter.

Don’t worry, there’ll be plenty of virtual life rafts and AI-powered lifeguards along the way (just in case we get tangled in the web). Now, grab your virtual rubber duckies and let’s dive into the data-drenched depths of 2024 marketing!

  1. Mind Meld Marketing: You thought targeted ads were creepy? Get ready for emotions-on-a-plate with AI reading your online musings like a digital therapist. They’ll know you’re craving comfort food before you even open your fridge, and serve up ads for fluffy kittens wearing tiny oven mitts (because, really, who can resist that?). So, buckle up for a rollercoaster of personalized ads that hit you right in the feels, because in 2024, your marketing will know if you’re crying over cat videos or plotting world domination (and might even offer you a discount on fluffy kitten oven mitts either way).
  2. Hyper-Creators Assemble!: Move over, Michelangelo, there’s a new creative force in town. AI tools are about to become your personal hype squad, spitting out video scripts faster than a hummingbird on espresso, composing personalized music tracks that’ll make even your cat meow in appreciation, and churning out interactive narratives so engaging, you’ll forget you’re just trying to buy socks. 2024 is the year anyone, from your grandma to your pet goldfish, can become a digital Da Vinci with the right AI sidekick.
  3. AR Shopping Spree Extravaganza: Skip the mall lines and ditch the traffic jams, because in 2024, your living room becomes the ultimate shopping destination. Try on clothes before you buy them (without the awkward dressing room jig), explore a virtual vineyard before sipping on real-life vino, or test-drive a car through the streets of Tokyo from the comfort of your couch. Get ready for AR to turn shopping into an interactive adventure, where every purchase is a portal to another world (and hopefully, one with free shipping).
  4. Chatbot Whisperers Unite! Those days of robotic customer service exchanges are as dead as dial-up internet. 2024 brings us chatbots with the emotional intelligence of a therapist and the wit of your funniest friend. They’ll read your subtle cues like a Shakespearean sonnet, offer personalized support that actually solves your problems, and even crack jokes that (hopefully) won’t make you groan louder than a dial-up modem. Get ready for customer service that feels less like talking to a fridge and more like hanging out with your favorite barista (who also happens to know the answer to every question you’ve ever had).
  5. Gamification: Level Up Your Brand Loyalty: Forget loyalty programs with their measly points and plastic keychains. 2024 is all about turning your customers into brand champions through epic, personalized quests. Complete challenges, unlock virtual treasures, and brag about your social status on leaderboards — this is marketing that feels like playing your favorite video game, except the loot is real (and hopefully not pixels). So, grab your virtual sword and prepare to battle dragons (or at least fill out online surveys) for the ultimate brand bragging rights.
  6. The Data Detox Revolution: In 2024, we’re reclaiming our digital footprint. Blockchain-powered data marketplaces will let you sell your data directly to brands, cutting out the middleman and giving you the control you deserve. Imagine getting paid for every time you like a cat video! It’s like winning the internet lottery, except instead of cash, you get… well, more cat videos. But hey, freedom ain’t cheap, right?
  7. The Ethical AI Watchdogs: With great AI power comes great responsibility. As algorithms become more complex, so will the need for ethical oversight. 2024 will see the rise of AI ethics boards and stricter regulations to ensure these algorithms are used responsibly and don’t end up making robots the overlords (or worse, forcing us to watch endless cat videos against our will). So, rest assured, while AI might be becoming your best friend, there’ll always be someone watching over its shoulder to make sure it doesn’t steal your cookies (or your data).

So, fellow data dribblers and digital marketing mavens! Feeling lost in the AI marketing monsoon? Don’t worry, I’ve got your virtual life raft (and a bucket of cat videos for moral support). Dive headfirst with me into the hilarious, terrifying, and utterly mind-melting trends brewing in the 2024 marketing ocean. Chatbots with wit sharper than your grandma’s knitting needles, AR shopping sprees in virtual vineyards, and AI mind-melds that read your deepest desires before you even know them — it’s all waiting on the FUNK !T Pod. Trust me, your data’s safer with me than a flock of hungry digital pigeons. Strap in, buckel up, and enjoy the ride — what other choice do we have anyways?!



Sascha H. Funk

Head of Media Studies | BKK | New Media & ED #Volleyball, #MuayThai. https://saschafunk.com — hosting @FunkItPod | it’s not rain, it’s liquid sunshine