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Communication Resilience Isn’t a Vibe. It’s a System.

2 min readJun 3, 2025

We talk a lot about resilience in business.

Resilient strategies.

Resilient leaders.

Resilient supply chains.

But you know what rarely makes the list?

Resilient communication.

And no, I don’t mean smiling through Zoom calls while your project collapses in the background.

I mean the kind of communication that actually bends without breaking.

That adapts under pressure.

That tells the truth even when it’s awkward.

Most Teams Don’t Communicate. They Perform.

Here’s the truth:

A lot of what passes for communication in modern organizations is really just performance.

A polished slide deck. A cheerful Slack status. A crisis statement reviewed by 6 people and approved by someone who hasn’t talked to a customer in years.

This isn’t resilience.

It’s a carefully stage-managed illusion.

Add AI… and What, Exactly?

Everyone’s plugging AI into their workflows now. It drafts the emails, preps the updates, even generates the press releases. Cool.

But AI doesn’t fix fragile systems.

It just optimizes them.

If your communication was unclear, defensive, or over-filtered before?

Now it’s just happening faster.

What Real Resilience Looks Like

  • It’s the team that admits uncertainty before it becomes a problem.
  • The manager who says “I don’t know — but I’ll find out.”
  • The startup that skips the hype and gets honest about runway.

Resilience in communication is low drama, high clarity.

It builds trust over time.

And ironically, it might mean communicating less, but doing it better.

If You Work with AI — Read This Twice

AI is a tool.

A powerful one.

But it doesn’t care about tone, trust, or timing.

It doesn’t know when your audience is exhausted or when your silence says more than words.

So before you “automate communication,” ask:

“Am I amplifying value — or just amplifying volume?”

✍️ Want the communication audit questions I use in workshops?

They’re in this week’s Substack drop: AI & Communication’s Lab.

👉 Full article here

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Sascha H. Funk
Sascha H. Funk

Written by Sascha H. Funk

Head of Media Studies | BKK | New Media & ED #Volleyball, #MuayThai. https://saschafunk.com — hosting @FunkItPod | it’s not rain, it’s liquid sunshine

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