The Dawn of a New Era: Southeast Asia’s First AI Communication Research Hub

Sascha H. Funk
3 min readOct 5, 2023


Exciting times are ahead! Nestled within the renowned Faculty of Journalism & Mass Communication at Thammasat University, we are proud to unveil the inception of Southeast Asia’s premier AI Communication Research Hub. As we stand at the crossroads of tradition and innovation, this initiative embodies our commitment to reshaping the media and communication landscape of our region.

Why It Matters

In today’s digital age, artificial intelligence is transforming industries, altering the way we think, communicate, and interact. But what does this mean for the world of communication and media? It offers a promise — a promise of deeper insights, tailored content, and a nuanced understanding of diverse audiences. Southeast Asia, a melting pot of cultures, traditions, and languages, presents both challenges and opportunities. Our hub aims to harness AI’s potential, making sense of the complexities and intricacies of our region’s communication dynamics.

The implications are profound. Imagine AI-driven tools that can predict media trends, or algorithms that understand cultural nuances, ensuring messages resonate on a deeply personal level. This isn’t just about technology; it’s about crafting meaningful narratives in a world inundated with information.

Dall-E: AI for Communication

Our Vision

The AI Communication Research Hub is not just a facility; it’s a dream, a vision, and a commitment. We envision a future where AI doesn’t replace human touch but amplifies it, where technology and humanity coalesce to redefine the boundaries of what’s possible in communication. By integrating traditional research methodologies with state-of-the-art AI tools, we are charting a course into unexplored territories, seeking answers to questions we’ve yet to ask.

But this vision isn’t insular. It’s rooted in the real world, anchored in the needs and aspirations of our diverse Southeast Asian community. It’s about understanding our shared history, our collective dreams, and ensuring that as we move forward, no voice is left unheard.

Let’s Collaborate

Innovation thrives on collaboration. We’re reaching out to thinkers, dreamers, and doers, inviting you to join us on this exhilarating journey. Whether you bring academic prowess, industry expertise, or a spark of an idea, there’s a place for you here. Together, we can push boundaries, challenge conventions, and set new standards for what communication research can achieve.

And to the visionary companies out there, this is your chance to be part of something transformative. As we delve into pioneering research, we’re eager to collaborate with partners who share our ambition. Whether it’s funding, expertise, or resources, your support can catalyze groundbreaking discoveries that shape the future of communication in our region.

Looking to the Horizon

As we embark on this adventure, we’re filled with a sense of purpose and anticipation. The AI Communication Research Hub stands as a testament to our region’s aspirations, a beacon signaling our commitment to innovation and excellence. But we recognize that the road ahead is uncharted, filled with challenges and opportunities in equal measure.

Yet, with collaboration at our core and a clear vision guiding us, we’re confident in our direction. This isn’t just about Thammasat University or our hub; it’s about a collective future, a shared destiny. Join us, contribute your insights, and together, let’s craft a narrative that resonates for generations to come.



Sascha H. Funk

Head of Media Studies | BKK | New Media & ED #Volleyball, #MuayThai. — hosting @FunkItPod | it’s not rain, it’s liquid sunshine